So, here are a few thoughts I had on housing...
I think that ESO housing likely has a few givens:
- Must be highly customizable (if not in structure, then definitely in decoration)
- Should have utility beyond just decorating and/or building
- Should feel like a status-related venture
- Can't be open world
- Shouldn't be such a focal point for gameplay that the player feels forced to use it heavily
Owning a house should be entirely optional. In most MMOs it is, and in previous TES games it has been, and you should use your house only as much as you want to. WoW's last expansion gave everyone housing (of a sort), but it was so integral to the story and gameplay that it almost trapped players. You shouldn't feel forced into using it, and you should also be able to use it as much or little as you want. In my first playthrough of Skyrim, my house in Whiterun essentially became one giant storage container. However, once Hearthfire released, I became obsessed with building and decorating my houses. ESO needs that kind of freedom in its housing.
As I said in a previous post, I don't see ESO attempting open-world building. Frankly, it's too messy. Randomly placed houses would upset the flow of the world around them. I also don't know that following EQII and SWTOR's example is the right way, either, because it cuts the player off from the world when inside. It unfortunately might be the best way to allow for customization, but I think it feels shallow.
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My Vision for Housing:
I think that a good option for the game would be to establish instanced neighborhoods or villages/towns in the same sort of way that they have multiple AvA campaigns. These neighborhoods could have various plots that can buy bought up by players which could have pre-established houses on them or empty plots that allow you to build similar to Hearthfire. With a neighborhood system, it could create a sense of community among the citizens of each neighborhood. Lord of the Rings Online used a similar system, and particularly active neighborhoods held their own events and parties within them. Also, kinships (LotRO's guilds) would often try to settle an entire neighborhood themselves so that they would have control over it and use it for events. I think that something like this would appeal to most guilds.
What I'd like to see is an instanced map that allows a player to set it as their "home" neighborhood or village/town. Inside, there would be a few buildings in the center that function as a town center and would provide utilities such as a bank, stablemaster, crafting stations with a writ board, a wayshrine, and even an inn for provisioning and RP purposes. Surrounding this center would be numerous plots of land that could each be purchased by a player.
Once the player has purchased land, they could then build a house in stages from a design template similar to Hearthfire. Materials could be purchased through a vendor, or created by player crafters. Nicer furnishing would also be crafted by players, with some basic options purchasable from vendors. Players would be able to decorate their house and property as they see fit, even allowing others to enter their house by setting access permissions. Perhaps if enough guild members make up the neighborhood population, they could establish a guild hall near the center of town. This could even have a default guild storefront that anyone could visit and shop from.